The CEO Factory: Management Lessons from Hindustan Unilever
The CEO Factory: Management Lessons from Hindustan Unilever. To be released in Dec 2019. F or six decades Hindustan Unilever has remained among India’s top 5 most valuable companies. No other corporation in the world has done so well for so long. Its brands sit in most Indian homes, its financial indicators are among the best in Dalal Street and it is famously a factory for CEOs. For the first time, comes a book that decodes how this great business works from a director of the company who has spent his whole career there. Why are there so many CEOS who are ex-Unilever men? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market, than grab a slice? How is it actually smarter to stock your product in smaller quantities in a store instead of pushing orders? And why you should never, ever believe that if you price your product down you will get more customers. Sharp, in